The Ultimate Guide to Typography in Web Design
Master the art of typography to create beautiful, readable, and effective web designs.
Typography is often overlooked but it's fundamental to great web design. Good typography enhances readability, establishes hierarchy, and creates emotional impact.
Typography Basics
Typography includes font selection, size, spacing, line height, and color. Each element affects readability and user experience.
Choosing Web Fonts
Google Fonts offers free, high-quality fonts. Choose fonts that match your brand personality—modern startups might use sans-serif, traditional businesses serif fonts.
Font Pairing
Combine fonts that complement each other. A common approach: pair a serif headline font with a sans-serif body font, or use different weights of the same font family.
Readability First
- Font Size: Body text should be 16-18px minimum
- Line Height: 1.5-1.75 for body text
- Line Length: 50-75 characters per line
- Contrast: Sufficient contrast between text and background
Hierarchy and Scale
Use size, weight, and spacing to create clear visual hierarchy. Headlines should be prominent, subheadings medium, body text comfortable to read.
Responsive Typography
Use relative units (rem, em) rather than fixed pixels. Adjust font sizes for different screen sizes using media queries or CSS clamp().
Web Font Performance
Limit the number of font families (2-3 max), use font-display: swap, preload critical fonts, and consider variable fonts for flexibility with smaller file sizes.
Accessibility Considerations
Ensure sufficient color contrast (4.5:1 for body text), allow users to zoom, avoid all-caps for long text, and choose legible fonts.
Conclusion
Great typography elevates your entire design. At The Brilliant Ideas, we pay meticulous attention to typography in every project we create.
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